![]() All of these smaller events should appear within your larger marketing plan and have their own simple outreach plans. These can include webinars on event topics, Q+A sessions with event speakers, in-person or virtual information sessions, and giveaways or sweepstakes. Larger events sometimes require smaller lead-up events to get participants interested and excited in the main event. Events requiring travel or hotel reservations can be marketed up to a year in advance, with at least three months lead time as an absolute minimum. Your marketing timeline should include how often you’ll market on each channel, as well as how often you’ll ask those who have already registered to share the event with friends and colleagues.įor larger events, like conferences and multi-day trade shows, your marketing timeline will need to be much longer than smaller, single-day events. But no matter what, it’s crucial that you have enough time to reach out to potential attendees multiple times without your messaging becoming overwhelming. Your event timeline will vary based on a variety of factors ” the most prominent being size. Use your event content to shape the perfect audience, and then be as specific as possible about why those people need your event.Īdditionally, create a shortlist of demographic data like age, education level, gender, occupation, and income level based on your perfect audience, and go from there. For example, if your event is focused on helping people take their real estate business to the next level, you’re looking for realtors at a certain level or with a certain business size. Think about your event’s value proposition in order to find your target audience. Who will gain the most from your event programming? What industries, roles, or types of businesses will feel that your event content is valuable? Come up with a few segments of customers, prospects, or industry stakeholders that you would like to reach. Define your audience.Īs with any marketing plan, you’ll want to have a clear idea of the ideal target audience you’d like to reach. Something like, We’re holding this event so that attendees can connect with industry peers and learn about the latest technology. This statement will guide you as you start to put out messaging. Write down your value proposition in a clear and concise statement. Are you providing value in the form of useful information? Are you helping them learn something new? Will they make great connections that help them in their careers? It’s easy to say, we want to sell more, so they want to buy. Tap into the pain points or problems that your attendees are experiencing and think about how the event will help them. What will they get by attending your event? Think about why your prospects would want to attend your event and shape your messaging around that.ĭon’t just use your objective here and apply it to attendees. Now that you know what you would like to get out of the event, it’s time to think about your attendees. All of these things will have an effect on the way that you market your event. Your event goals will determine the appropriate audience for the event, the actions you would like attendees to take, and how much press or social media coverage you’ll aim for. Whatever your event goals are, make sure your marketing goals align with and support those objectives. What is the goal of this event? For example, if it’s a corporate event, you may be hoping to motivate employees, create excitement for a new product or initiative, or change customer perceptions. You can’t craft an effective event marketing plan if you don’t know what success looks like for you. ![]() ![]() ![]() ![]() Explore 9 effective event marketing plan tips: 1. But what about your event marketing plan? How will you get the word out?īelow, we’ll cover the steps you need to take to create an effective marketing plan for your event that shares the right messaging with your audience and meets all of your event goals. You’ve followed your event planning checklist to a tee, ensured everyone will have a safe experience, and came up with some new and creative ways to wow your attendees. You’ve done the work to create a great event. Even with the best of planning, an amazing event can miss your key objectives if you can’t get your target audience in the door. ![]()
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